The target group is 14 to 24 years old – a determining factor in the topics chosen and in the people who present them, says Johanna Rüdiger, Head of Social Media Strategy, Main Department Culture and Lifestyle. Living and studying in Germany, LGBTQ and women's rights, German quirks and perks and traveling in Europe: DW's first TikTok channel offers insights into European life to a young audience. TikTok: More than a dancing and lip-syncing app Popular topics were innovation, problem-solving, the environment, the automotive industry, and COVID-19. Through its diverse collaborations, DW's videos reached an average of almost 90 million views per month between January and June 2021 on Instagram alone. And for our Turkish-speaking audience, DW and its partners BBC, France 24 and VOA takes an unbiased look at social issues in Turkey via the account +90 ( with 119,000 followers on Instagram.

Through the account over 640,000 users enjoy learning German through images, stories and short videos. DW's German-language offerings are directed at German speakers abroad and to those who teach or want to learn German. With over 300,000 followers on Instagram, the Arabic-language talk show JaafarTalk ( gives young people a platform to talk about issues that break taboos and open minds. The Kiswahili-language service ( shares news and information with its more than 770,000 followers across East Africa.

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